Who’s behind the Beer? - Managing graphic design across 40 countries

The beer is green, but what’s the colour and flavour of the global brewer? How to develop and manage corporate visual identity with a global audience? How does it look in Malaysia, in Finland, Uzbekistan or France?

Carlsberg Group introduced a new corporate visual identity two years ago. The design programme is rolled out in 40 countries. Company Branding Manager Michael Kreutzfeldt will share examples, stories and ideas from the world of corporate branding. Michael has a track record from the Danish Broadcasting Corporation and from the Danish design agency 1508. He’s been working with digital media, visual identities and corporate branding for the last ten years. He holds a master in Communication and History.

Full biography

Lecture Information
where: The Auditorium, Stranboulevarden 47, Østerbro 2100
when: 5-6pm. Weds 13th Jan, 2010